Spreading like wild fire, they're talking about behind your back as you talk about them behind theirs, cyclic conversations with news getting dipped in sauces while everyone pretends to be on a diet but actually relishing on the feast, to feed their beast, because of that beast that you happen to be.
A giant mirror covered in the branding of the exhibition with a sound machine broadcasting chirping of birds which start off soothing, self-effacing then grow to become so ubiquitous they end up threatening and menacing instead of the tranquility they ought to inspire in a world where there is something that lies beneath easy-going facades.